Scott Jenson has been doing user interface design and strategic planning for 20 years. He worked at Apple on System 7, Newton, and the Apple Human Interface guidelines. For 3 years, he was the director of Symbian's DesignLab, managing 20 people to design, prototype, user test, and specify future mobile wireless products. Following that, he was VP of product design for Cognima, Ltd, in the UK.

As a battle scarred veteran of the software industry, Scott has shipped a consumer spreadsheet, been a part of 2 Mac OS releases, 5 Newton product cycles, 4 commercial web site revisions, designed 3 different mobile phone UIs, run dozens of usability trials and focus groups, has 10 patents granted and 20 in application.

He is currently the principal of JensonDesign, doing design consulting for a range of mobile phone and consumer electronic companies.